FOUNDER

Hi, my name is Kylie, and I came up with the idea for this brand in 2024 when I was 12 years old. I developed the "The Black Line" because I have always aspired to start a business and love to be creative. We sell swimmer branded clothing and accessories made for swimmers by a swimmer. I come from a family of swimmers and began swimming at the age of 4. I have been a member of the Jersey Shore YMCA Swim Team, formerly GMNY, since I was 7. This team has been incredibly important to me, as it motivates me to work hard and achieve my goals.

MISSION

For swimmers, the black line serves as a guide in practice, races, and in life. For me, this logo symbolizes the importance of pursuing one's dreams relentlessly and persevering through challenging times. The black line pushes you on good days and supports you on challenging days. I believe that everyone should have "The Black Line" in their lives. I hope you feel just as inspired by this brand as I do!